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Why Purpose-Driven Talent Practices Matter

Intentional decisions and clear priorities align employees to purpose and motivate them to act.

As organizations navigate the COVID-19 pandemic, there’s one guiding star they must rally around: purpose. It’s no secret that purpose matters to business leaders, employees and consumers—it can motivate candidates to work for a company, make work experience more satisfying and even encourage consumers to be more forgiving when mistakes happen.

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