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Purpose, the Essential Change Agent

Organizing for the future

A new report by McKinsey & Co identifies purpose as the single most important element of driving real change in any organization. Companies that combine a clear purpose with other bold actions are not only succeeding in this pandemic era, but changing entire industries.  Authored by Aaron De Smet, Chris Gagnon, and Elizabeth Mygatt, the report identifies improving your (customer) value proposition and using culture as your ‘secret sauce’ as the other two core, essential ingredients to creating real, pandemic-proof change.


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